How We Used CustoQ to Turn 40% of Lost Customers into Paying Ones

a - CustoQ
a - CustoQ
2025-08-13
How We Used CustoQ to Turn 40% of Lost Customers into Paying Ones

"CustoQ has transformed how we handle customer conversations. In the first 30 days alone, CustoQ re-engaged over 240 visitors who were about to leave our site – converting nearly 38% of them into paying customers and cutting repetitive support tickets by a third. Our team can focus on high-impact projects instead of chasing down the same questions over and over. The built-in analytics have been particularly valuable – seeing exactly where customers get stuck has helped us fix gaps in our templates and pricing flows that we never would have spotted otherwise."

— Michael O, Head of Product at appLie-ai

"CustoQ changed how StudyLeague interacts with users during critical moments. Within the first month CustoQ intercepted over 180 learners who were about to abandon onboarding, converting roughly 42% of them and reducing routine support threads by nearly 30%. The analytics revealed where players confused scoring, letting us simplify the experience and keep more students engaged."

  • digitalvoodoo, Customer Experience Lead at StudyLeague

Keeping More Customers on the Path to Purchase

appLie-ai is an AI resume creation platform aimed at young job-seekers, helping students and recent grads build tailored resumes and cover letters in minutes. Their product is designed to remove the intimidation of job applications and give youth a fast, polished way to present themselves.

With a user base that often visits, experiments with templates, and then leaves, appLie-ai’s team faced a constant challenge: keeping young, distracted visitors engaged long enough to finish and convert.

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StudyLeague is a gamified study platform that motivates students through points, streaks, and friendly competition. Their onboarding and lesson flows must be crystal clear so learners stay in the game rather than drop out when confused.

Because StudyLeague’s audience is easily distracted and highly action-oriented, their support team struggled to catch the micro-moments when a learner would get stuck and quit.

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Drowning in Drop-Offs

For appLie-ai’s support team, the problem was unmistakable: many potential customers were abandoning the resume flow without asking for help. “We saw users try a template, get stuck on a section, and then just leave the editor,” said Michael. “Even when they did reach out, it was usually the same handful of questions.”

And it wasn’t just the repetition – it was the lost opportunities. Every unanswered question was a missed conversion, and every minute spent answering the same chat transcripts was time not spent improving templates. “The biggest issue we faced was the people who never told us what went wrong before leaving,” said Michael.

For StudyLeague, the daily challenge was similar but with a slightly different flavor: learners would run into confusing scoring, unclear level progression, or ambiguous UI affordances, and then drop their session. “Players would bounce at the first sign of friction,” said digitalvoodoo. “When they did ask, it was usually the same few barriers we thought we had explained well.”

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A Dramatic Transformation

In just the first month after implementing CustoQ, appLie-ai re-engaged over 240 visitors who were seconds away from leaving, and converted roughly 38% of them into paying customers. At the same time, repetitive support requests dropped by a third.

“CustoQ is catching those at-risk users in real time, answering their resume questions before they abandon the editor,” said Michael. “It’s like having a tireless career coach on every page.”

The impact on the team was immediate: “We finally had breathing room. The same old questions weren’t eating up our day anymore.”

For StudyLeague, the results were equally striking: CustoQ intercepted over 180 learners in their first month and converted about 42% of them into active users who completed onboarding and returned. Routine support threads decreased by nearly 30%.

“CustoQ stepped in during the exact micro-moments learners would get confused,” said digitalvoodoo. “The platform kept players in the flow and gave our coaches time to focus on retention strategies, not repetitive tickets.”

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Unexpected Insights

While appLie-ai adopted CustoQ to re-engage visitors, they quickly discovered a secondary benefit: a clearer view of where templates and copy caused friction.

“By seeing the exact questions users ask before leaving the editor, we’ve been able to rework template prompts, clarify field labels, and adjust pricing messaging,” said Michael. “This discovery has changed how we approach both product copy and onboarding.”

StudyLeague found similar value in analytics: the team identified specific tutorial steps and UI patterns that caused confusion. “We could see the exact moment players stalled,” said digitalvoodoo. “That let us simplify the progression and tighten the rewards loop.”

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A Partnership That Works

CustoQ’s ease of setup, responsive support, and founder-led communication made both rollouts smooth.

“Setup took under a minute – no joke,” said Michael. “And whenever we had a question, the CustoQ team jumped on it immediately. You can tell they’re genuinely invested in making the product better.”

Added digitalvoodoo, “The onboarding experience was fast and the CustoQ team was extremely responsive. They rolled product updates quickly based on our feedback.”

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From Customers to Advocates

“If you run a product that relies on users finishing flows, whether resumes or study sessions, you need a tool like CustoQ,” said Michael. “The time savings and conversion lift have made it an essential part of how we operate.”

Would appLie-ai and StudyLeague recommend CustoQ to others? “Absolutely,” said digitalvoodoo. “It’s the rare tool that delivers measurable impact almost immediately.”

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CustoQ Impact:

  • Hundreds of at-risk users re-engaged automatically every month
  • Significant reduction in repetitive support questions across onboarding and editor flows
  • New, actionable insights into where users get stuck
  • More time for teams to focus on high-value product and retention work